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A fresh, invigorating scent can power up a workout just like a good playlist or a strong coffee. In fact, research shows that smelling pleasing aromas during exercise can induce […]

Women often have a finely tuned sense of smell – in fact, research suggests women have about 50% more olfactory neurons than men. This natural edge means many female drivers […]

History of Aroma Diffusers The practice of dispersing pleasant scents is ancient. Civilizations like the Egyptians, Greeks and Romans used aromatic plants and oils in religious rituals, medicine and cosmetics. […]

Pet owners often wonder if car air fresheners are safe and helpful when riding with furry friends. In short, when chosen carefully, a car freshener can greatly help neutralize pet […]

As the founder of AromaFlexy, I’ve always been passionate about harnessing nature to nurture well-being. One of my favorite stories is how simply inhaling lavender helped me unwind after a […]

Ever thought your personality could have a signature car scent? These days, Gen Z drivers are turning car-scent shopping into a vibe check. With trendy hanging car fresheners going viral on […]

The automotive industry stands at the precipice of its most profound transformation since the invention of the internal combustion engine. As autonomous driving technology rapidly advances, our vehicles are evolving […]

As an Uber or Lyft driver, your car is more than a vehicle. It’s a mobile extension of your professionalism. Passengers form subconscious judgments within seconds of sliding into your backseat, and nothing […]

If you’ve spent any time doom-scrolling on TikTok or Instagram lately, you’ve probably stopped on videos full of perfectly-lit dashboards, tiny diffuser clips, and captioned “this one changed my commute.” […]

Scent marketing – the strategic use of fragrance in a space – is a powerful but often invisible force that shapes how customers feel and what they buy. Scientific research […]